Edited by: Ann Marie Kerwin
By Nat Ives
If you want a snapshot of changing consumer trends, a quick trip through the directory can give you a view of what people in North America want to read, and quite often, what they are in the market for. The directory includes 55,809 magazines, journals, newspapers, newsletters, directories and yearbooks, including 3,665 which are available exclusively online or via e-mail. Other categories with significant growth in the number of titles in the last 10 years include weddings, golf and interior design.
Periodicals aimed at Hispanic readers in the U.S. and Canada grew to 329 titles in 2006 from 124 titles in 1996, the directory shows. That reflects the rapid expansion of the Hispanic population in the U.S., although Hispanic publications at the national level are only beginning to show the kind of segmentation that characterizes general-market publishing.
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Reprinted with permission of AdAge.com