For Immediate Release
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187 NEW MAGAZINES LAUNCH AND 279 FOLD IN FIRST HALF OF 2009,
ACCORDING TO MEDIAFINDER.COM
New York City, July 6, 2009 - New magazines continued to launch in 2009, with 187 new titles in the first half of the year, but a greater number -- 279 titles -- folded, according to MediaFinder.com, the largest online database of U.S. and Canadian periodicals.
Regional Interest magazines took a dive in the first half of 2009, with 27 titles folding, including Divine® Delights, and Florida Inside Out. Other magazine categories that declined in the first of 2009 include Construction with 18 ceased titles; Lifestyle with 14 ceased titles and Business with 10 ceased titles. There were also 43 publications that ceased their print editions but continued online publications, including East Bay Living and Television Week.
At the same time, the Regional Interest category was the top category for new launches with 12 new titles, including 360 West and Somerville Scout. Health & Fitness had 11 new titles, including Scottsdale Health and SFA Fitness. Other popular magazine categories for new launches were Family, Food and Home, with nine titles each in the first half of 2009.
According to Trish Hagood, president of Oxbridge® Communications Inc. and MediaFinder®, "The number of new magazines has slowed compared with the first quarter, while the number of closings has increased significantly. Since March 31, 2009, 77 magazines have launched, while 184 have folded, compared with 110 launches and 95 closings in the first quarter."
Business-to-business publications accounted for 46 of the new launches, 100 of the ceased magazines, and 16 of the magazines that ceased print editions.
MediaFinder is an online database for printers, advertisers, direct marketers, PR experts and other business professionals, enabling them to stay up-to-date with vital information on periodicals. MediaFinder.com, a media property of Oxbridge Communications, Inc., (www.mediafinder.com), has information on 75,000 titles, including 16,942 magazines, 12,858 journals, 13,102 newspapers, 15,242 newsletters and 12,572 catalogs.
Available immediately from Oxbridge ® Communications (www.MediaFinder.com), or by calling 1-800-955-0231, the MediaFinder (www.MediaFinder.com) database service costs $795 for six months and $1,295 for one year. The MediaFinder Keyword Service costs $49.99 for one month’s use, or $495 for one year, and offers searches by Keyword, and subject categories. Site licenses are also available utilizing IP authentication for universities, libraries, or corporations.
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